Laser welding is an established manufacturing technology for a large variety of automotive applications due to its attractive properties such as low heat input, high precision and fast welding speed. Especially when welding high strength steels, which are dominantly used in today’s car body construction, the low heat input by laser welding bears significant advantages with regard to the properties of the weld seam. The exploitation of the full application potential of laser welding in mass production requires an appropriate manufacturing concept and corresponding auxiliary technologies. The present paper demonstrates the integration of laser welding into the surrounding manufacturing concepts by a modular setup with different levels of automation. This approach offers flexible solutions for individual needs thereby optimizing investment cost, labor cost and productivity. Recently available laser sources enable exceptionally high welding speed on thin gauged sheet metals but require efficient material handling concepts to utilize the full speed potential. Industrial concepts are presented offering efficient material handling and high process robustness for mass production welding.